School marketing plans

Define your objectives, plan your school marketing and create content to persuade and engage your audiences 

Work with us on a school marketing plan which defines the target audiences for your state-maintained or independent school, identifies your school’s influencers and devises ways to reach them with effective print and digital admissions marketing. Recruit more students and build your school’s positive reputation through an impactful school marketing plan which features the right mix of school social media, a great school website, events and excellent stakeholder relationships.

If part of your school marketing plan includes branding or re-branding, we offer low cost school and multi-academy trust brand solutions, which include clear onboarding guidelines to ensure that your school or MAT’s new identity is rolled out effectively through school signage, prospectus, website and all other school or multi-academy trust communications.  

Our great value marketing plans for schools include research into your competitive environment, finding out what current and prospective families think of your school, as well as horizon scanning to identify future opportunities and threats. We present our plans as practical action points, which means you can deliver marketing in-house where you have the capacity, in order to maximise your budget.

Discover more about our marketing plan work for schools in our case studies below.

Get in touch using the form here or give us a call on 01273 006 000.