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Willowdown Primary Academy and Nursery

From strategic comms support at consultation stage to ensuring a full school on opening

Sponsored by The Collaborative Academies Trust, at proposal stage the primary Academy required marketing support for its consultation. Following the success of the consultation, Communitas worked in partnership with the Principal to ensure admissions targets for Nursery and Reception were met.

We provided a wealth of communication materials for the consultation; including a survey for local residents (online and in print), a leaflet for prospective parents, a tailored consultation website and social media management. We also supported the drop in meetings in the community.

Once the consultation was complete we devised a logo and branding, using a focus group with the Willowdown team as a starting point. We created a new website and prospectus to drive admissions from local parents. We also implemented and managed social media accounts to ensure that parents were kept informed and reassured about the new school and its new building. Willowdown Primary Academy and Nursery is now open and fully subscribed.


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